Muriel's my name.

I have dedicated the last 9 years of my life to create the best experiences out there. I worked for companies like RBCx, Ampli, Parallel NFT, Koble and more.

Currently living in Toronto and open for freelance projects.

What I can do

Audits
Product strategy
Workshops

To achieve success with a product, it is crucial to establish effective communication and a strong partnership with the client. This involves understanding their goals and identifying the user requirements.

I generally start by prioritizing user engagement, empathy, and consideration of business objectives. This is achieved by conducting UI/UX evaluations, user interviews, and product definition workshops. This approach helps to accurately define the scope of the project and suggest the most suitable solutions to align with the company's vision.

Quantitative
Qualitative

In UX design, user research is a vital component that helps us understand the needs, behaviours, and preferences of our target audience. By gathering this information, we can make informed design decisions that improve the overall user experience.

Through user research methods such as usability testing, surveys, and interviews, we gain valuable insights into how users interact with a product and their pain points. By conducting user research, I can identify areas for improvement and opportunities to enhance the product's usability and overall user satisfaction, and make data-driven decisions to achieve these goals.

Wireframes
Figma designs

I collaborate closely with clients to comprehend their objectives and gather feedback from users to identify pain points and areas for improvement. To achieve this, I utilize design thinking and user-centered design principles to craft solutions that cater to the user's needs while aligning with the company's vision. My aim is to create products that are intuitive, efficient, and visually appealing to the user.

I'm passionate about launching digital products with a focus on human-centered design.

Education

  • 2015-2016

    Juno College of Technology, ON

  • 2010-2014

    OCAD University, ON

Experiences

  • 2013-Present

    Caribou

  • 2013-Present

    Consultant

  • 2021-2023

    Koble

  • 2019-2022

    RBCx

  • 2017-2018

    (TWG) Deloitte Digital

  • 2014-2017

    GALE Partners