Muriel's my name.
Currently living in Toronto and open for freelance projects.
To achieve success with a product, it is crucial to establish effective communication and a strong partnership with the client. This involves understanding their goals and identifying the user requirements.
I generally start by prioritizing user engagement, empathy, and consideration of business objectives. This is achieved by conducting UI/UX evaluations, user interviews, and product definition workshops. This approach helps to accurately define the scope of the project and suggest the most suitable solutions to align with the company's vision.
In UX design, user research is a vital component that helps us understand the needs, behaviours, and preferences of our target audience. By gathering this information, we can make informed design decisions that improve the overall user experience.
Through user research methods such as usability testing, surveys, and interviews, we gain valuable insights into how users interact with a product and their pain points. By conducting user research, I can identify areas for improvement and opportunities to enhance the product's usability and overall user satisfaction, and make data-driven decisions to achieve these goals.
I collaborate closely with clients to comprehend their objectives and gather feedback from users to identify pain points and areas for improvement. To achieve this, I utilize design thinking and user-centered design principles to craft solutions that cater to the user's needs while aligning with the company's vision. My aim is to create products that are intuitive, efficient, and visually appealing to the user.
2015-2016
Juno College of Technology, ON
2010-2014
OCAD University, ON
2013-Present
Caribou
2013-Present
Consultant
2021-2023
Koble
2019-2022
RBCx
2017-2018
(TWG) Deloitte Digital
2014-2017
GALE Partners